We would like to thank Mercado for giving space to this column by Claudia Armesto, Director of Empatía Comunidad.
Las marcas hoy se valoran tanto por sus productos como por los valores que representan en un contexto donde los consumidores adoptan una postura más consciente. Esta transformación impacta en la reputación corporativa y en la gestión estratégica de las empresas.
Read the full story here.
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