Dow

Cobertura de prensa provincial y federal en Neuquén

2016

Servicios: Prensa · Sustentabilidad

El desafío

Comunicar contenidos vinculados con la sustentabilidad en el marco de un evento empresarial para el mercado de la construcción en el sur de Argentina.

Nuestro trabajo

Acompañamos a Dow en Neuquén durante el encuentro «Desempeño y Sustentabilidad en la Industria de la Construcción», realizado el 18 de octubre de 2016, con cobertura de prensa en la provincia y a nivel federal. El trabajo acercó los contenidos del encuentro a la agenda periodística sobre construcción y sustentabilidad.

Resultados

La gestión de prensa generó 97 repercusiones en 73 medios y canales de difusión, con presencia provincial, nacional y especializada. La Mañana de Neuquén, La Nación, Clarín ARQ y Arquitectos Argentinos, entre otros, abordaron el encuentro y las declaraciones de sus voceros, vinculando la actividad de Dow con la agenda de construcción y sustentabilidad.

Prensa especializada y presencia territorial para comunicar una agenda de construcción sustentable.

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