Desarrolladores de Florida

Prensa y relaciones públicas para su presentación en Argentina

Campaña agosto–septiembre de 2026

Servicios: Prensa · Relaciones públicas

El desafío

Desarrollar una presentación periodística de los proyectos y dar continuidad a su comunicación más allá de las jornadas de exposición.

Nuestro trabajo

Acompañamos la presentación de desarrolladores y proyectos inmobiliarios de Florida en Expo Real Estate Argentina 2026. La campaña comprendió adaptación periodística de materiales, press kit, convocatoria de entrevistas, coordinación de voceros y atención presencial a periodistas.

Después del encuentro desarrollamos contenidos y seguimiento para extender la cobertura. La cartera incluyó St. Regis Residences Sunny Isles Beach, Seventeen Gables, Edge House Miami, Continuum Company y GZ Tower Orlando.

Resultados

La presentación de los desarrolladores de Florida generó 13 repercusiones en cuatro marcas de medios, con 11 artículos digitales, una cobertura televisiva y repercusiones en redes sociales. La gestión de prensa dio continuidad a la comunicación de los proyectos antes, durante y después de su participación en Expo Real Estate Argentina.

Campaña del 7 de agosto al 9 de septiembre de 2026.

Conectamos proyectos y voces del mercado inmobiliario de Florida con la agenda de medios de Argentina y Uruguay.

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