13 years of work
Services: Strategic communication · Crisis management · Culture · Sustainability · Institutional relations · Events · Spokesperson training
The Challenge
Align RAGHSA’s identity and vision with communication about its projects, the experience of its communities, and its commitment to sustainability, building relationships with the media, social organizations, and public-sector stakeholders.
Our Work
For 13 years, we supported RAGHSA with an approach that integrated strategy, culture, communication, and sustainability. We connected corporate and project communication with people-centered initiatives, an institutional engagement agenda, and crisis management.
We organized opening events and media relations activities for projects in Argentina and Uruguay, including corporate buildings and developments under the Le Parc brand. We coordinated media relations, social media, and an institutional newsletter, delivered media training for spokespeople, and supported communication management during crises.
In sustainability, we supported the preparation of its first Sustainable Management Report and contributed to the development of Plan Legado, as well as strategies and relationships with NGOs and public-sector stakeholders working on recycling and sustainability.
We also contributed the creative concept and narrative for RAGHSA Experience, a program that connects the experience of corporate building users with well-being, community, and a collaborative culture. This initiative brought everyday life in the buildings into the strategic communication perspective.
Results
Our contribution connected different dimensions of the company: project launches and media relationships, spokesperson preparation, crisis management, communication about sustainable management, and engagement with its communities.
The first Sustainable Management Report, our contribution to Plan Legado, institutional relationships, and the creative concept for RAGHSA Experience are all part of that journey. It was a long-term experience in which communication supported both company milestones and the development of relationships with its audiences.
A strategic perspective that connects what the company develops, how it communicates, and how it relates to people and its surroundings.
