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Dow

Provincial and Nationwide Media Coverage in Neuquén

2016

Services: Media relations · Sustainability

The Challenge

Communicate sustainability-related content as part of a business event for the construction market in southern Argentina.

Our Work

We supported Dow in Neuquén during the event “Desempeño y Sustentabilidad en la Industria de la Construcción,” held on October 18, 2016, with media coverage within the province and nationwide. The work brought the event’s content into news coverage of construction and sustainability.

Results

Our media relations work generated 97 media mentions across 73 media outlets and distribution channels, with provincial, national, and trade coverage. La Mañana de Neuquén, La Nación, Clarín ARQ, and Arquitectos Argentinos, among others, covered the event and statements by its spokespeople, connecting Dow’s activities with the construction and sustainability agenda.

Trade media and regional presence to communicate a sustainable construction agenda.

Let’s talk about your project
Dow
Presence in Neuquén. Empatía Comunidad supported Dow’s event “Desempeño y Sustentabilidad en la Industria de la Construcción” in Neuquén, focused on energy efficiency and thermal insulation.
Institutional and Business Coverage. A selection of institutional and media coverage of the event in Neuquén and of Dow’s statements on its investment plans with YPF.
Construction and Energy Efficiency. Promotion of the event on energy efficiency and thermal insulation in architecture and construction trade media.
Regional and Energy Media. Coverage in regional and energy-sector media of the investment Dow was planning with YPF in El Orejano, Vaca Muerta.
Trade Media Coverage. Publications in business and energy media, including BNamericas’ English-language coverage of Dow’s investment plans in Argentina.
Press Archive. Clippings from October 2016 bringing together Télam’s coverage of Vaca Muerta and publications on the sustainable construction event.
Presence in NeuquénEmpatía Comunidad supported Dow’s event “Desempeño y Sustentabilidad en la Industria de la Construcción” in Neuquén, focused on energy efficiency and thermal insulation.

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