Florida Developers

Media Relations and Public Relations for Their Introduction in Argentina

August–September 2026 campaign

Services: Media relations · Public relations

The Challenge

Develop a presentation of the projects for journalists and sustain communication beyond the exhibition dates.

Our Work

We supported the presentation of Florida real estate developers and projects at Expo Real Estate Argentina 2026. The campaign included adapting materials for the press, preparing a press kit, arranging interviews, coordinating spokespeople, and assisting journalists on-site.

After the event, we developed content and conducted follow-up to extend coverage. The portfolio included St. Regis Residences Sunny Isles Beach, Seventeen Gables, Edge House Miami, Continuum Company, and GZ Tower Orlando.

Results

The presentation of the Florida developers generated 13 media mentions across four media brands, including 11 digital articles, one television report, and social media coverage. Our media relations work sustained communication about the projects before, during, and after their participation in Expo Real Estate Argentina.

Campaign from August 7 to September 9, 2026.

We connect projects and voices from Florida’s real estate market with the media agenda in Argentina and Uruguay.

Florida Developers
Expo Real Estate Argentina. Florida developers at Expo Real Estate Argentina 2026, with project presentations and interviews in Buenos Aires.
Media and Video Coverage. Articles and interviews in Punta del Este Internacional, Áreas Globales, and Espacio & Confort on the Florida projects and real estate market trends.
Series in Mercado. A series of publications in Mercado covering the lead-up to Expo Real Estate Argentina, Florida’s residential projects, and the evolution of the Miami market.
Expo Real Estate ArgentinaFlorida developers at Expo Real Estate Argentina 2026, with project presentations and interviews in Buenos Aires.

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