A current client since 2026
Services: Integrated communication · Media relations · Media planning · Institutional relations
The Challenge
Build awareness of BRD Tanks’ flexible, tailored storage offering, connecting its distinctive value with the needs of companies in industry, logistics, and agriculture and with decision-makers in those sectors.
Our Work
We developed an integrated positioning strategy for BRD Tanks that combined media relations, media planning, engagement with business chambers, email marketing campaigns, and LinkedIn. We built a narrative centered on flexible, tailored storage, linking the company’s offering to logistics efficiency, seasonality, and the needs of different productive sectors.
We brought together press content and spokesperson engagement, branded media content, direct communication, and a LinkedIn presence with an institutional engagement agenda. Each workstream served a purpose within the strategy: explaining the value proposition, bringing it to business audiences, and developing relationships in the industrial and agro-industrial ecosystem.
Results
BRD Tanks had a shared narrative for presenting its offering in the media, on LinkedIn, through email marketing campaigns, and in business networking settings. The strategy connected media presence, digital communication, and industry engagement around flexible storage and its applications in industry and agriculture.
The communication appeared in economic, business, and industry media. Press materials and branded content supported the same agenda, with distinct formats and activities for each audience and channel.
A strategy that connects value proposition, media presence, and business relationships for a B2B brand.
