2021–2022 campaign
Services: Press
The Challenge
Bring the Representative Office’s activities to Argentine media and audiences in business, technology, and industry.
Our Work
We developed media relations activities for the Bayern Representative Office for South America, producing press releases, managing media relationships, and raising the visibility of its spokeswomen. The campaign included content about the Representative Office’s work and a gathering with technology journalists.
Results
The campaign brought the Bayern Representative Office’s activities to media outlets and audiences in business, technology, and industry. Based on six press releases, our work generated 41 media mentions: 11 digital articles, newsletters, and social media republications.
Institutional communication that brings an international agenda into local conversations.
