3M Argentina

Market Research for the Construction Sector

2012

Services: Market research

The Challenge

Understand the positioning of 3M and its products, purchasing decisions, and the unmet needs of the group studied.

Our Work

We conducted research among construction professionals and companies. The study covered brand and product awareness, purchasing methods, selection criteria, suppliers, and unmet needs.

We combined survey analysis, cross-tabulation of variables, and open-ended responses. The work was consolidated into a findings report and a supplementary analysis by segment.

Results

The research provided insight into brand and product awareness, purchasing habits, and the needs of the construction market. The analysis integrated different dimensions of the behavior of the audiences studied to provide information supporting 3M’s sales and communication planning.

Applied research to inform sales and communication planning.

Illustrative image of the market study conducted for 3M Argentina on brand positioning, purchasing criteria, and the needs of the construction sector.

Empatía Comunicación S.A., operating under its registered brand Empatía Comunidad, is committed to protecting the privacy of personal data collected through its online services, in accordance with principles of transparency, legality, and security.

Use of cookies

This website uses cookies to improve the user experience. By continuing to browse, you agree to the use of cookies.

Confidentiality

We do not share personal information without consent, except when required by law. Data is used solely for the purposes outlined on our platforms.

Security

We implement appropriate technical and organizational measures to protect your information.

Children’s data

We do not knowingly collect personal data from minors without the consent of their parents or legal guardians.

Terms and conditions of use

These Terms and Conditions govern access to and use of the Empatía Comunidad website, operated by Empatía Comunicación S.A.

By accessing or using this website, users acknowledge that they have read, understood, and accepted these terms.

1. Permitted use

The website may only be used for lawful purposes and in compliance with applicable laws.

2. Intellectual property

All content on this website is the property of the Company or licensed third parties. Unauthorized reproduction is strictly prohibited.

3. Liability

The Company shall not be liable for any damages arising from the use of the website or from technical interruptions or errors.

4. External links

This website may contain links to third-party websites. The Company is not responsible for their content or terms of use.

5. Amendments

These terms may be updated at any time. Users are encouraged to review them periodically.

Cookie Policy

This website uses cookies to enhance user experience, analyze traffic, and personalize content.

What are cookies?

Cookies are small files that are stored on your device when you access a website. They allow your preferences to be remembered, your experience to be personalized, and statistical data to be collected.

Types of cookies we use

Technical cookies: necessary for the basic functioning of the site.
Analysis cookies: to understand how the site is used and improve its operation.
Personalization cookies: to adapt the content to your interests.
Third-party cookies: such as social networks or external analysis services.

How to manage them?

You can configure or disable the use of cookies from your browser. Please note that by deactivating them, some functions of the site may not operate correctly.