{"id":6599,"date":"2025-10-29T09:53:43","date_gmt":"2025-10-29T12:53:43","guid":{"rendered":"https:\/\/empatiacomunidad.com.ar\/?p=2137"},"modified":"2025-10-29T09:53:43","modified_gmt":"2025-10-29T12:53:43","slug":"a-comunicacao-em-tempos-de-risco-de-soar-como-todo-mundo-2","status":"publish","type":"post","link":"https:\/\/empatiacomunidad.com\/pt\/a-comunicacao-em-tempos-de-risco-de-soar-como-todo-mundo-2\/","title":{"rendered":"Comunica\u00e7\u00e3o em tempos de VUCA: o risco de soar como todo mundo"},"content":{"rendered":"<p>Gostar\u00edamos de agradecer ao Mercado por dar espa\u00e7o a esta coluna de Claudia Armesto, diretora da Empat\u00eda Comunidad.<\/p>\n\n\n\n<p>Em um mundo em que todos est\u00e3o falando, diferenciar-se n\u00e3o significa ser viral, mas ter algo real a dizer. No entanto, muitas empresas continuam a se comunicar como se o ambiente n\u00e3o tivesse mudado. Em meio \u00e0 era VUCA (vol\u00e1til, incerta, complexa e amb\u00edgua), ainda vemos organiza\u00e7\u00f5es transmitindo mensagens desconexas, sem ancoragem estrat\u00e9gica ou sensibilidade contextual.<\/p>\n\n\n\n<p>A quest\u00e3o \u00e9 urgente:<em> Ou devemos nos comunicar de onde temos legitimidade e experi\u00eancia? <\/em><\/p>\n\n\n\n<p>Leia a hist\u00f3ria completa <a href=\"https:\/\/mercado.com.ar\/en-primera-persona\/comunicar-en-tiempos-vuca-el-riesgo-de-sonar-como-todos\/\">aqui<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/empatiacomunidad.com\/wp-content\/uploads\/2025\/10\/image-1-1024x582.png\" alt=\"\" class=\"wp-image-2158\"\/><\/figure>\n\n\n\n<p><br><a href=\"https:\/\/www.youtube.com\/@NuntiusRadioOnline\"><\/a><\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\">\n\n\n\n\n\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/empatiacomunidad.com.ar\/wp-content\/uploads\/2025\/09\/mercado.png\" alt=\"\" class=\"wp-image-858\"\/><\/figure>\n<p>Comunica\u00e7\u00e3o em tempos de VUCA: o risco de soar como todo mundo<\/br><a href=\"hhttps:\/\/mercado.com.ar\/en-primera-persona\/comunicar-en-tiempos-vuca-el-riesgo-de-sonar-como-todos\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-align: center\"> MERCADO- Octubre 2025 <\/a><\/p>","protected":false},"author":2,"featured_media":6556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[558],"tags":[13,132,14,569,211,54],"class_list":["post-6599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prensa","tag-comunicacion","tag-empatia","tag-empatia-comunidad","tag-esg","tag-marketing","tag-mercado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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