{"id":8549,"date":"2026-10-26T12:24:26","date_gmt":"2026-10-26T12:24:26","guid":{"rendered":"https:\/\/empatiacomunidad.com\/?post_type=caso&#038;p=8549"},"modified":"2026-10-26T12:45:20","modified_gmt":"2026-10-26T12:45:20","slug":"bayern","status":"publish","type":"caso","link":"https:\/\/empatiacomunidad.com\/es\/casos\/bayern\/","title":{"rendered":"BAYERN"},"content":{"rendered":"<p class=\"caso-periodo\">Campa\u00f1a 2021\u20132022<\/p>\n<p class=\"caso-servicios\"><strong>Servicios:<\/strong> Prensa<\/p>\n<h2>El desaf\u00edo<\/h2>\n<p>Acercar la actividad de la Representaci\u00f3n a medios argentinos y a p\u00fablicos vinculados con negocios, tecnolog\u00eda e industria.<\/p>\n<h2>Nuestro trabajo<\/h2>\n<p>Desarrollamos acciones de prensa para la Representaci\u00f3n de Bayern para Sudam\u00e9rica, con producci\u00f3n de comunicados, gesti\u00f3n de medios y visibilidad de sus voceras. La campa\u00f1a incluy\u00f3 contenidos sobre el quehacer de la Representaci\u00f3n y un encuentro con periodistas del sector tecnol\u00f3gico.<\/p>\n<h2>Resultados<\/h2>\n<p>La campa\u00f1a acerc\u00f3 la actividad de la Representaci\u00f3n de Bayern a medios y p\u00fablicos vinculados con negocios, tecnolog\u00eda e industria. A partir de seis comunicados, la gesti\u00f3n gener\u00f3 41 repercusiones: 11 art\u00edculos digitales, newsletters y r\u00e9plicas en redes sociales.<\/p>\n<p class=\"caso-cierre\"><strong>Comunicaci\u00f3n institucional para acercar una agenda internacional a las conversaciones locales.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prensa y vocer\u00edas para comunicar la actividad de la Representaci\u00f3n de Bayern para Sudam\u00e9rica.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"area_servicio":[725],"etapa":[731],"class_list":["post-8549","caso","type-caso","status-publish","hentry","area_servicio-prensa","etapa-historico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BAYERN: Prensa | Empat\u00eda<\/title>\n<meta name=\"description\" content=\"Prensa y vocer\u00edas para comunicar la actividad de la Representaci\u00f3n de Bayern 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