{"id":6599,"date":"2025-10-29T09:53:43","date_gmt":"2025-10-29T12:53:43","guid":{"rendered":"https:\/\/empatiacomunidad.com.ar\/?p=2137"},"modified":"2025-10-29T09:53:43","modified_gmt":"2025-10-29T12:53:43","slug":"comunicar-en-tiempos-vuca-el-riesgo-de-sonar-como-todos-2","status":"publish","type":"post","link":"https:\/\/empatiacomunidad.com\/eng\/comunicar-en-tiempos-vuca-el-riesgo-de-sonar-como-todos-2\/","title":{"rendered":"Communicating in VUCA times: the risk of sounding like everyone else"},"content":{"rendered":"<p>We would like to thank Mercado for giving space to this column by Claudia Armesto, Director of Empat\u00eda Comunidad.<\/p>\n\n\n\n<p>En un mundo donde todos hablan, diferenciarse no es ser viral, sino tener algo real qu\u00e9 decir. Sin embargo, muchas empresas siguen comunic\u00e1ndose como si el entorno no hubiera cambiado. En plena era VUCA \u2014vol\u00e1til, incierta, compleja y ambigua\u2014, todav\u00eda vemos organizaciones que emiten mensajes desarticulados, sin anclaje estrat\u00e9gico ni sensibilidad contextual.<\/p>\n\n\n\n<p>La pregunta es urgente:<em> \u00bfpodemos hablar de todo? \u00bfO deber\u00edamos comunicarnos desde donde tenemos legitimidad y expertise? <\/em><\/p>\n\n\n\n<p>Read the full story <a href=\"https:\/\/mercado.com.ar\/en-primera-persona\/comunicar-en-tiempos-vuca-el-riesgo-de-sonar-como-todos\/\">here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/empatiacomunidad.com\/wp-content\/uploads\/2025\/10\/image-1-1024x582.png\" alt=\"\" class=\"wp-image-2158\"\/><\/figure>\n\n\n\n<p><br><a href=\"https:\/\/www.youtube.com\/@NuntiusRadioOnline\"><\/a><\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\">\n\n\n\n\n\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/empatiacomunidad.com.ar\/wp-content\/uploads\/2025\/09\/mercado.png\" alt=\"\" class=\"wp-image-858\"\/><\/figure>\n<p>Communicating in VUCA times: the risk of sounding like everyone else<\/br><a href=\"hhttps:\/\/mercado.com.ar\/en-primera-persona\/comunicar-en-tiempos-vuca-el-riesgo-de-sonar-como-todos\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-align: center\"> MERCADO- Octubre 2025 <\/a><\/p>","protected":false},"author":2,"featured_media":6556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[558],"tags":[13,132,14,569,211,54],"class_list":["post-6599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prensa","tag-comunicacion","tag-empatia","tag-empatia-comunidad","tag-esg","tag-marketing","tag-mercado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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