In a context saturated with information, automatisms and empty discourses, Empathy Community spear RE|DECIR, a podcast that invites us to rethink how we communicate from a more human, strategic and conscious perspective.
🎧 Episode 1: The 3Rs of Saying - The Model and Why it Matters Today
👉 Listen on Spotify (with video): https://open.spotify.com/episode/5yzhSrOdzWfFu09ej3ySQ6?si=rOwy2oomQ4CyhGctY2pL4Q
In this first episode, Claudia Armesto, The founder and strategic director of Empatía Comunidad, speaks with co-host Patricia Martin on the model of the 3Rs of Saying: Reduce, Rethink and Resignify. A proposal that translates the principles of sustainability into language, as a way of transforming links, leadership and organisational messages.
“RE|DECIR is an invitation to slow down, not to talk for the sake of talking. To choose with conscience what we say, what we keep silent about and what we give new meaning to”.” – Claudia Armesto
“In a world full of messages, communicating with purpose is an act of care. Care for those who listen, for those who receive and for what we build with every word”.”
The model was born out of a specific need: to accompany leaders, teams and organisations that want to move from automated communication to one that is more ethical, authentic and aligned with their values.
Axes of the RE|DECIR model:
- Reduce: cut through the noise and get back to basics.
- Rethink: revising our automatic narratives.
- ResignifyingConnecting language with new meanings and purposes.
Who is it aimed at?
Communication professionals, leaders, consultants, journalists, educators and anyone interested in transforming the way they speak. It is also a tool for organisations seeking to align their culture with more conscious communication.
