We would like to thank Mercado for giving space to this column by Claudia Armesto, Director of Empatía Comunidad.
In a scenario marked by hyperconnectivity, automation and over-information, communication faces a central challenge: to recover the meaning behind each message. At Empatía Comunidad we propose to rethink not only what we communicate, but from where and for what purpose we do it.
From this context, we present the strategic funnel of purpose, a conceptual tool that seeks to order and align communication with a clear intention, focusing on substance rather than form.
Read the full story here.
